I was right out of college and living with a couple of roommates in a flat over the Communist Bookstore in the Mission. A friend of mind had wrangled me a job working for Zev Avidan—we all called him “Z”—over at Celestial Records. This was back when their offices were still on Irving, out in the Avenues.
Celestial had somehow gotten the North American distribution rights for Lucious Cole’s new solo album, A-OK; sort of a Syd Barrett meets Van Morrison at a Captain Beefheart clusterfuck in Golden Gate Park sort of thing. To tell the truth, I thought it was a hot mess, but you have to understand the times. The labels were a lot more willing to take a chance on some crazy act because you just didn’t know what was going to catch on.
Cole still had some star power left over from his years with the National Loaf, and whatever self-destructive thing he did to land himself in the papers on any given day only helped our situation. It’s a sad fact that dying is one of the best career moves you can make when you consider the back catalog.
I got involved because was Cole was coming to town for a string of shows at Winterland. I think Albert King was opening for him and all three nights were completely sold out. This was the summer of ’71, right after Morrison woke up dead over in Paris, and the company was understandably a little concerned about their investment.
Z asked me to keep an eye on their boy; you know, keep him out of major trouble, and make sure he found his way to the venue at a decent hour and in reasonable shape. I have to admit, I was a little star struck. I was young and still susceptible to British charm back then. Cole would soon cure me of that. Permanently.
Despite all the drugs and booze, or probably because of them, our man had the sexy lure of the disaffected poet about him. I have to admit when I saw him strolling up the jet way at SFO’s International Terminal, a pretty blonde stewardess on each arm, that I was a little smitten and maybe just a little jealous.
Safely delivered by Pan Am’s fit yet curvaceous handlers, Cole made a rather elliptical beeline toward me. As he got closer, I could tell he was sloshed, but he still tried to double down on his remaining charisma.
“Hello, darling,” he purred, or slurred, I couldn’t yet tell which. Perhaps both.
I said something to the effect of “Mr. Cole, I presume, how did you know I was waiting for you?”
“Because, darling,” he buzzed (yea, it was both), “who else would such a beautiful woman wait for?” And with that, we were set to launch.
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